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Barnes and Noble

Marketing with a Human Touch: Connecting in a Digital World

Current price: $17.99
Marketing with a Human Touch: Connecting in a Digital World
Marketing with a Human Touch: Connecting in a Digital World

Barnes and Noble

Marketing with a Human Touch: Connecting in a Digital World

Current price: $17.99
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Marketing with a Human Touch: Connecting in a Digital World explores the importance of creating meaningful, authentic connections with your audience amidst the ever-changing digital landscape. While technology, automation, and data analytics have become essential tools for marketers, this book emphasizes the critical role of the human element in marketing. It delves into understanding your audience, their needs, and how to engage with them on a personal level. For those seeking to master marketing, this book offers insights into blending technology with human-centered strategies to achieve genuine engagement and lasting impact.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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