Created especially for the Australian customer!
Attract customers and ensure the ongoing success of your small business with this no-nonsense guide
Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.
Know your target market
— identify your ideal customers, and what, how and why they buy
Develop business and marketing plans
— learn how to create them and why they're so important
Build effective databases
— develop a database that creates business for you, without the headaches
Solidify your branding
— create a unique brand and keep it fresh and exciting
Understand the power of advertising
— assess if it's right for your business and how to pick the right strategies
Master publicity
— get your business in the media with the right message
Implement relationship marketing
— develop and maintain networks to create new opportunities
Embrace websites and online marketing
— build a website that drives customers to you, and use online tools and search engines to generate business