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Barnes and Noble

Marketing Yourself to the Top Business Schools

Current price: $28.95
Marketing Yourself to the Top Business Schools
Marketing Yourself to the Top Business Schools

Barnes and Noble

Marketing Yourself to the Top Business Schools

Current price: $28.95
Loading Inventory...

Size: Hardcover

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Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you conquer the business school admission process. Here, Phil and Carol Carpenter show you, step-by-step, how to confidently develop your own winning marketing campaign, including:
* Tips on matching your strengths and interests with those of your target schools
* Candid interviews with admissions directors and alumni
* Advice on writing focused, persuasive essays
* Twenty actual applicant essays on frequently asked topics —with frank evaluations of why these essays worked
* Ratings of the top programs from U.S. News & World Report
""This easy-to-read guide demystifies the MBA admissions process. It provides a detailed and useful strategy for all MBA applicants by illustrating ways in which applicants can exert control and influence over the process."" —
""Candid and comprehensive...the Carpenters write with the voice of experience and share practical knowledge rather than generalized suggestions."" —Jon Megibow, Director of Admissions University of Virginia, Darden Graduate School of Business Administration

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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