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Marketingstrategien fuer Innovationen: Fallstudien von mittelstaendischen Unternehmen
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Barnes and Noble
Marketingstrategien fuer Innovationen: Fallstudien von mittelstaendischen Unternehmen
Current price: $67.20
Barnes and Noble
Marketingstrategien fuer Innovationen: Fallstudien von mittelstaendischen Unternehmen
Current price: $67.20
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*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
Die Markteinführung neuer Produkte ist mit hohen Risiken behaftet. Zum einen kann das Marktvolumen falsch eingeschätzt werden. Zum anderen können die Marketinginstrumente Preis, Produktgestaltung, Vertriebsweg und Werbung falsch bestimmt werden. Die in diesem Buch abgedruckten Fallstudien ermöglichen es Studenten und Praktikern, alle Planungsprozesse, die mit der Erstellung einer Marketingkonzeption verbunden sind, durchzuführen und zu üben.
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More About Barnes and Noble at MarketFair Shoppes
Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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