Home
Mastering the New Media Landscape: Embrace Micromedia Mindset
Loading Inventory...
Barnes and Noble
Mastering the New Media Landscape: Embrace Micromedia Mindset
Current price: $17.95
Barnes and Noble
Mastering the New Media Landscape: Embrace Micromedia Mindset
Current price: $17.95
Loading Inventory...
Size: Audiobook
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
The giant brands that once dominated the media landscape—Oprah, the
, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.