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Barnes and Noble

Mastering the New Media Landscape: Embrace Micromedia Mindset

Current price: $17.95
Mastering the New Media Landscape: Embrace Micromedia Mindset
Mastering the New Media Landscape: Embrace Micromedia Mindset

Barnes and Noble

Mastering the New Media Landscape: Embrace Micromedia Mindset

Current price: $17.95
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Size: Audiobook

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The giant brands that once dominated the media landscape—Oprah, the , NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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