“Read it before buying any other business book.”—Rosabeth Moss Kanter
In this newly renamed and completely updated edition ofthe
BusinessWeek
bestseller
The Witch Doctors
with a new Forewordfrom John Micklethwait,  Adrian Wooldridgedeftly sifts the real wisdom from the dross about management theory, sortingthe sages from the charlatans and distilling the true means of success from themany ways to fail. A penetrating and engaging history of management theory,often regarded as one of the most vital and accessible business booksavailable,
Masters of Management
delivers, in the words of the
NewYork Times Book Review
, “at last some common sense in the arena dominatedby shark-swimming, chaos-seeking, megatrending,one-minute managing, highly effective people.” This updated classic isessential reading for anyone seeking to forge a path ahead in business and inlife.