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Barnes and Noble

Matthew Frost: I Saw the Sign

Current price: $35.00
Matthew Frost: I Saw the Sign
Matthew Frost: I Saw the Sign

Barnes and Noble

Matthew Frost: I Saw the Sign

Current price: $35.00
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After moving to Los Angeles the filmmaker and photographer Matthew Frost began going on daily runs up the Hollywood Deep Dell, taking him past the famed vista point where people flock to take pictures and selfies in front of the Hollywood sign. He began documenting each visit with his phone, drawn by the abundance of absurd satirical material. But as a daily habit formed, he found these moments increasingly touching. In particular he focused his attention on the two flat rocks that people stand on for the ultimate Hollywood shot: “Why do they line up to step on this rock? It’s only inches higher than the ground and doesn’t really change the scale or the perspective of the shot! Not knowing what I’m going to find up there fills my routine with unknown and excitement.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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