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Barnes and Noble

Me-Tailing: How to Help Your Customers Help Themselves

Current price: $24.95
Me-Tailing: How to Help Your Customers Help Themselves
Me-Tailing: How to Help Your Customers Help Themselves

Barnes and Noble

Me-Tailing: How to Help Your Customers Help Themselves

Current price: $24.95
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Telephone, digital TV and the Internet take it a step further. Customers are taking control -- competitors are always lurking and 'relationships' with customers are being driven towards the 'segment of one'. This provides huge opportunities for retailers who can see them and respond well. This book looks at the ways these new forms of retailing work -- customer service is no longer a smile, it's providing tangible benefits based on relevance, convenience and value. Buyers' clubs, 'online marketplaces', stored value cards, pre-paid services and home delivery give you opportunities as well as pressures. The book spells out many of the opportunities and the risks -- including fraud. But the biggest risk is ignoring the trend, or being a 'lame duck' by not being truly committed to embracing the inevitable.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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