Contents: A Measurement Scheme for Developing Institutional Products • Appropriateness as a Measure of the Cognitive-Contextual Aspects of Food Acceptance • The Repertory Grid Approach • Focus Group Interviewing • Product Optimization: Approaches and Applications • Preference Mapping in Practice • An Individualized Psychological Approach to Measuring Influences of Consumer Preferences • Modeling Food Choice • Nutritional Influences on Mood and Cognitive Performance: Their Measurement and Relevance to Food Acceptance • Consumer Expectations and Their Role in Food Acceptance • References • Index