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Barnes and Noble

Media Literacy: Keys to Interpreting Messages

Current price: $75.00
Media Literacy: Keys to Interpreting Messages
Media Literacy: Keys to Interpreting Messages

Barnes and Noble

Media Literacy: Keys to Interpreting Messages

Current price: $75.00
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Size: Hardcover

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Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.
This fourth edition of
Keys to Interpreting Media Messages
supplies a critical and qualitative approach to media literacy analysis. Now updated with conceptual changes, current examples, updated references, and coverage of new developments in media— particularly in digital, interactive forms—this book addresses all forms of information disseminated via mass communication.
Organized into three sections, the book first presents a theoretical framework for the critical analysis of media text that covers the definition of media literacy as well as fundamental principles and concepts. Part II focuses on the application of this methodological framework to the analysis of advertising, jourbanalism, American political communications, and interactive media. Part III considers specific mass media issues, such as violence in the media, media and children, and global communications, and discusses outcomes of having a media-literate population.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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