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Barnes and Noble

Mobile Marketing: Strategies That Fit in Your Pocket

Current price: $29.99
Mobile Marketing: Strategies That Fit in Your Pocket
Mobile Marketing: Strategies That Fit in Your Pocket

Barnes and Noble

Mobile Marketing: Strategies That Fit in Your Pocket

Current price: $29.99
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1.1 The Mobile Marketing Revolution: Understanding the Power of Mobile Devices; The Rise of Gen-Z and the Mobile-First Generation; The Importance of Mobile Marketing in Todays World; Why Fucking Cursing is Necessary in This Book. Chapter 1: Building a Mobile Marketing Strategy: Defining Your Target Audience; Mobile Website Design and User Experience; Mobile Advertising and Promotion; Mobile Apps and App Store Optimization; Location-Based Marketing and Geofencing; SMS and MMS Marketing; Mobile Content Marketing Strategies; Mobile Email Marketing; Mobile Analytics and Tracking; Mobile Marketing Campaign Execution. Chapter 2: Mobile Commerce and Payments: The Rise of Mobile Commerce; Mobile Payment Solutions; Optimizing the Mobile Shopping Experience; Mobile Loyalty Programs and Rewards; Mobile Customer Service and Support.

More About Barnes and Noble at MarketFair Shoppes

Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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