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Barnes and Noble

Modern Analysis of Customer Surveys: with Applications using R / Edition 1

Current price: $136.95
Modern Analysis of Customer Surveys: with Applications using R / Edition 1
Modern Analysis of Customer Surveys: with Applications using R / Edition 1

Barnes and Noble

Modern Analysis of Customer Surveys: with Applications using R / Edition 1

Current price: $136.95
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Customer survey studies deal with customer, consumer and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. This book demonstrates how integrating such basic analysis with more advanced tools, provides insights into non-obvious patterns and important relationships between the survey variables. This knowledge can significantly affect the conclusions derived from a survey. Customer survey specialists, quality managers and market researchers will benefit from this book as well as specialists in marketing, data mining and business intelligence fields. www.wiley.com/go/modern_analysis A series of practical books outlining the use of statistical techniques in a wide range of applications areas:

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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