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Barnes and Noble

Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

Current price: $89.00
Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections
Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

Barnes and Noble

Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections

Current price: $89.00
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Size: Hardcover

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The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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