Have you ever thought that your restaurant could become more than just an establishment to eat out? It can become a community builder, a place that will be a part of guests' lives, where their dreams come true. This can be a reality. You will be able to increase the number of new and regular customers, stand out from competitors, and make your restaurant a special place using just one strategy. It will change everything. This book is your ultimate guide to transforming your restaurant from just a place to eat out to a thriving lifestyle brand. In today's competitive restaurant industry, serving delicious food is not enough. You need to create an emotional connection with your customers and turn them into the restaurant's fans. The trickiest aspect here is that you should not only occasionally create this connection but do so consistently and make it the basis of your restaurant's marketing. You need to establish a marketing system that will consistently achieve this, and the book contains a step-by-step algorithm that will show you how to do that.