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Multinational Location Strategy / Edition 1
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Barnes and Noble
Multinational Location Strategy / Edition 1
Current price: $146.99
Barnes and Noble
Multinational Location Strategy / Edition 1
Current price: $146.99
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This examination of multinational location strategy focuses on the areas of economics, management and policy. It discusses issues such as regionalism and international trade; location patterns, local content rules and foreign direct investment; and, plant location in Eastern European countries.
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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.
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