When Elma van Vliet’s mother became ill in 2001, Elma realized there was still so much she wanted to ask her. That’s why she created a series of books to help share and preserve precious memories. Since then, more than four million people worldwide have used her books to tell their family’s stories. is a guided journal that prompts your mother to share her memories, dreams, and wishes, asking her to record everything from her favorite band as a teenager and her childhood games to her proudest accomplishment and her first memory of you. Give it to her as a gift; get it back as a chronicle of her life. The end result will be a deeply personal and beautifully designed keepsake, one that helps you remember what is really important in life: the people we love and the stories we share with one another.