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Barnes and Noble

My Plastic Brain: One Woman's Yearlong Journey to Discover If Science Can Improve Her Mind

Current price: $24.00
My Plastic Brain: One Woman's Yearlong Journey to Discover If Science Can Improve Her Mind
My Plastic Brain: One Woman's Yearlong Journey to Discover If Science Can Improve Her Mind

Barnes and Noble

My Plastic Brain: One Woman's Yearlong Journey to Discover If Science Can Improve Her Mind

Current price: $24.00
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Size: Hardcover

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Using herself as a guinea pig, a science journalist explores "neuroplasticity" to find out whether she can make meaningful, lasting changes to the way her brain works. In books like THE HAPPINESS PROJECT, THE NO-SPEND YEAR, and THE YEAR OF YES, individuals have tried a specific experience and then reported on it, sharing the takeaway for the rest of us. In MY PLASTIC BRAIN, Caroline Williams spends a year exploring "neuroplasticity"—the brain's ability to reorganize itself by forming new neural connections—to find out whether she can make meaningful, lasting changes to the way her brain works. A science journalist with access to cutting edge experts and facilities, she volunteers herself as a test subject, challenging researchers to make real changes to the function and performance of her brain. She seeks to improve on everyday weaknesses such as her limited attention span and tendency to worry too much. She then branches out into more mysterious areas such as creativity and the perception of time. From Boston to Oxford, England, and Philadelphia to Freiburg, Germany, Williams travels to labs or virtually meets with scientists and tries their techniques of mindfulness meditation, magnetic brain stimulation, sustained focus exercises, stress response retraining, and more. She shares her intimate journey with readers to discover what neuroscience can really do for us.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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