is a practical business book in which the author inspires ambitious business leaders and entrepreneurs to create and build exceptional businesses with a sustainable purpose in society, while also, as leaders, becoming more insightful, strategic, creative, calmer and purposeful. The book takes a mentoring, rather than consulting, approach.The author shares simple ideas and questions with the aim of helping the reader to draw their own conclusions that are unique to their individual personality, environment and objectives in such a way as to enable them to take their business to the next level.The book should be well received by business leaders and entrepreneurs as many companies have been operating in survival mode to pull through the global recession. Business leaders are battle fatigued and unsure of the next steps to evolve and accelerate business growth.Sustainable purpose in society is also high on the agenda in this book. Entrepreneurs want to go the extra mile to ensure that they are not just adding value to their business but also to their staff, economy and society as a whole.