Talk about Pop Culture! The book "NEMS and the Business of Selling Beatles Merchandise in the U.S. 1964-1966" is on sale! This softbound book, now in its Second Edition, has over 700+ images and has recently been accepted into the Rock and Roll Hall of Fame's Library and Archives section. The book covers the approximately 150 licensed items that dotted store shelves and helped fuel the band-crazed fan during the time right after the band landed in America and performed on The Ed Sullivan Show. Toys, games, dolls, jewelry, clothing, wigs, and more!