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Barnes and Noble

Neoliberal Aesthetics of Resistance the Disney Star Wars Films: Rescripting Rebellion

Current price: $95.00
Neoliberal Aesthetics of Resistance the Disney Star Wars Films: Rescripting Rebellion
Neoliberal Aesthetics of Resistance the Disney Star Wars Films: Rescripting Rebellion

Barnes and Noble

Neoliberal Aesthetics of Resistance the Disney Star Wars Films: Rescripting Rebellion

Current price: $95.00
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Size: Hardcover

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From 2015 to 2019, the Walt Disney Corporation has produced five theatrical films in the galaxy. These films have been met with mixed reactions from audiences and critics alike and sparked seemingly endless public debate about representations of people of color, women, and queer people in 21st century popular film. This book explores the evolving discourse surrounding Disney’s Star Wars films from a political economic perspective and through a lens focusing on the corporate representation of marginalized communities with an aim to critique neoliberal ethics of resistance against fascist regimes. Through exploring the characters of Saw Gerrera, Finn, Poe Dameron, and L3-37, Abigail Reed argues that Disney’s utilization of diverse identities within the franchise is ultimately regressive. Rather than engaging with marginalized communities’ histories or futures, Reed posits, Disney uses these narratives to serve its private interests as an American global media conglomerate and undermine historically effective models of rebellion against imperialism in favor of a model of governance that centers Whiteness and the interests of the Global North.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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