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Barnes and Noble

No B.S. Direct Marketing: The Ultimate Holds Barred Kick Butt Take Prisoners Marketing for Non-Direct Businesses

Current price: $19.99
No B.S. Direct Marketing: The Ultimate Holds Barred Kick Butt Take Prisoners Marketing for Non-Direct Businesses
No B.S. Direct Marketing: The Ultimate Holds Barred Kick Butt Take Prisoners Marketing for Non-Direct Businesses

Barnes and Noble

No B.S. Direct Marketing: The Ultimate Holds Barred Kick Butt Take Prisoners Marketing for Non-Direct Businesses

Current price: $19.99
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Size: Audiobook

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Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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