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Barnes and Noble

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate Holds Barred Plan Securing New Customers Profits

Current price: $24.99
No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate Holds Barred Plan Securing New Customers Profits
No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate Holds Barred Plan Securing New Customers Profits

Barnes and Noble

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate Holds Barred Plan Securing New Customers Profits

Current price: $24.99
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Size: Paperback

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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER.
Business owners agree.
The referred customer is far superior to the one brought in by cold advertising.
Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers.
Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.
Learn how to:
Apply the #1 best retention strategy (hint: it’s exclusive)
Catch customers before they leave you
Grow each customer’s value (and have more power in the marketplace)
Implement the three-step customer retention formula
Use other people’s events to get more referrals
Create your own Customer Multiplier System
Calculate the math and cost behind customer retention
Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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