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Ogilvy on Advertising
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Barnes and Noble
Ogilvy on Advertising
Current price: $30.00
Barnes and Noble
Ogilvy on Advertising
Current price: $30.00
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Size: Paperback
*Product Information may vary - to confirm product availability, pricing, and additional information please contact Barnes and Noble
A candid and indispensable primer on all aspects of advertising from the man
Time
has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that
works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
Time
has called "the most sought after wizard in the business."
Told with brutal candor and prodigal generosity, David Ogilvy reveals:
• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that
works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities
And much, much more.
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