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Barnes and Noble

On the waves of the media and on the trail of young people

Current price: $84.00
On the waves of the media and on the trail of young people
On the waves of the media and on the trail of young people

Barnes and Noble

On the waves of the media and on the trail of young people

Current price: $84.00
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This text has been consolidated as an ethnomethodological case study on the uses and appropriations that young high school students make of the media content they access on their devices. The study took place in the environment of a private denominational school in Belo Horizonte, Minas Gerais, and sought to interpret the youth cultures observed there and to understand their strategies for using and appropriating symbolic content and forms and their extensions into real and virtual spaces. After observing them, I found that this context produced a culture of media bricolage, made up of media equipment and content in its materiality and of consumption in its clothing. A counter of virtualities that represents and is constructed by the social actor at the moment of their media interactions, where symbolic forms are stored, exchanged and even more so, resignified. The interpretation was based on the Hermeneutics of Depth, an interpretative theory of symbolic forms.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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