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Barnes and Noble

Opting for Oil: the Political Economy of Technological Change West German Industry, 1945-1961

Current price: $91.99
Opting for Oil: the Political Economy of Technological Change West German Industry, 1945-1961
Opting for Oil: the Political Economy of Technological Change West German Industry, 1945-1961

Barnes and Noble

Opting for Oil: the Political Economy of Technological Change West German Industry, 1945-1961

Current price: $91.99
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Size: Hardcover

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This book investigates the causes, course, and consequences of the shift in West German chemical technology from a coal to a petroleum basis between 1945 and 1961. It examines the historical underpinnings of technological culture of the German chemical industry; changing political and economic constraints on technological decision-making in the postwar period; and the actual decision-making process within five individual firms. The study's main importance lies in its detailed portrayal of decision-making within individual chemical firms. By addressing a wide variety of broader issues, as well—including the origins and impact of the division of Germany; the effects of the Wirtschaftswunder, or economic miracle; European integration; and the changing role of the West German Federal Republic in the international political order—this book explains how West German industry regained and then retained a competitive position in world markets.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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