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Barnes and Noble

Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry

Current price: $39.99
Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry
Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry

Barnes and Noble

Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry

Current price: $39.99
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Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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