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Barnes and Noble

Organization of R&D: An Evaluation Best Practices

Current price: $109.99
Organization of R&D: An Evaluation Best Practices
Organization of R&D: An Evaluation Best Practices

Barnes and Noble

Organization of R&D: An Evaluation Best Practices

Current price: $109.99
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Size: Hardcover

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Being in the business of generation and dissemination of knowledge, R&D organizations have to attain a balance between revenue generation and creation of knowledge advantage for clients. Based on a global study, this book argues that R&D organizations must not become market driven but must internalise the market in the organisational processes through developing partnerships with clients. The book uses the benchmarking technique to evaluate organisational best practices for enhancing the effectiveness of R&D organisations.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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