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Barnes and Noble

Oscillatory Event-Related Brain Dynamics

Current price: $219.99
Oscillatory Event-Related Brain Dynamics
Oscillatory Event-Related Brain Dynamics

Barnes and Noble

Oscillatory Event-Related Brain Dynamics

Current price: $219.99
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How does the brain code and process incoming information, how does it recog­ nize a certain object, how does a certain Gestalt come into our awareness? One of the key issues to conscious realization of an object, of a Gestalt is the attention de­ voted to the corresponding sensory input which evokes the neural pattern underly­ ing the Gestalt. This requires that the attention be devoted to one set of objects at a time. However, the attention may be switched quickly between different objects or ongoing input processes. It is to be expected that such mechanisms are reflected in the neural dynamics: Neurons or neuronal assemblies which pertain to one object may fire, possibly in rapid bursts at a time. Such firing bursts may enhance the synaptic strength in the corresponding cell assembly and thereby form the substrate of short-term memory. However, we may well become aware of two different objects at a time. How can we avoid that the firing patterns which may relate to say a certain type of move­ ment (columns in V5) or to a color (V 4) of one object do not become mixed with those of another object? Such a blend may only happen if the presentation times be­ come very short (below 20-30 ms). One possibility is that neurons pertaining to one cell assembly fire syn­ chronously. Then different cell assemblies firing at different rates may code different information.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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