Shaya Fogel has advised, as well as learned from, many business leaders. This book, Passion Principle Purpose, is a compilation of practical lessons extracted from spending valuable time with successful business leaders throughout the world of business and politics. The information shared in this book focuses on instilling and implementing a winning culture, but at the same time, driving objectives that are crucial to building and sustaining a successful organization. This is not a book of shortcuts; it is merely great thoughts geared to spark and motivate energetic leaders to tap into their inner greatness and lead their organizations to new heights. The philosophies shared are all based on honesty, integrity, and a futuristic approach to building success. Profits are important, but how do they add to your brand? How can organizations align the various layers of personnel to deliver one cohesive message? Is there a more sustainable profit model that does more to solidify your image? These are just some of the questions that are discussed inside this book. Passion Principle Purpose binds hundreds of years of business savvy techniques condensed into one easy to read book.