Peets Major Dickasons Blend Dark Roast Coffee is the roast that put Peets Coffee on the map. A loyal customer of our original Berkeley store, retired army sergeant Key Dickason, brought the idea for our most beloved blend to Mr. Peet in 1969. Intrigued, our founder worked with the local gourmand and coffee aficionado to refine it. They sampled countless combinations before arriving at what is now our all-time bestseller. The result was so good, Alfred Peet decided naming it after his friend wasnt enough. Dickasons rich, complex blend also deserved a promotion from sergeant to major. Major Dickasons combines the best origin coffees from the worlds premier growing regions, each imparting its distinctive regional characteristics while still effortlessly rounding into a smooth, balanced cup. Over the years, it has become the coffee that epitomizes Peets: flavorful, deeply roasted, and unsurpassingly satisfying. But for us, Major D is just like a relationship with an old friend. Well always remember it as the story of a customers passion, an experts palate, and a shared love of coffee.