This is not a book about the theory of communication. It is a practical how-to manual with real-world examples of Dr. Dennis Becker's tested techniques, which have proven effective for men and women throughout the world. You can and should control the impression you make on people in both work and social settings. In Dr. Becker reveals the secrets of this unique method for controlling the way people perceive you. He takes you through the seven communication styles most frequently requested by leaders from various cultures, businesses, political backgrounds, and more. In addition, he shares the fourteen specific elements that create the impression you make on people and explains how to mix and match them to create your personal communication style. Dr. Becker is sharing the power behind Style Coaching for the first time in hopes that trainers, coaches, and leaders of all kinds will use this unique and pragmatic approach to help citizens of the world strengthen their human communication skills and be able to reach out to others in a peaceful and productive manner.