The rhetoric and the toll of economic profit, ingeniously explored through 296 book covers
In his latest solo project, Peter Fischli (born 1952), formerly of artist duo Fischli/Weiss, has created an image-based artist's book depicting 296 book covers in loose topic sequence, imitating the kind of classification principles found in a bookshop or library--self-help, specialist and reference books. Each of the books included revolves around topics of finance and the economy, management, banking, accounting, maximizing profit, improving performance and other related themes. The title of the book comes from John Elkington's 1994 "triple bottom line" concept, a theory which shifts the measure of a company's success from financial to holistic. In this vision of corporate success, a company considers not only their financial bottom line, but also accounts for the human and ecological costs of running a productive business.