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Power and Persuasion in Media and Advertising
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Barnes and Noble
Power and Persuasion in Media and Advertising
Current price: $31.32
Barnes and Noble
Power and Persuasion in Media and Advertising
Current price: $31.32
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How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Your tastes and opinions are targeted and shaped from an early age. This book offers an eye-opening introduction to how marketing and advertising work to convince consumers to buy products or believe in certain ideas. Learn how to identify persuasive tactics and determine whether marketing is truthful and believable.
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