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Barnes and Noble

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Current price: $54.99
Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement
Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Barnes and Noble

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Current price: $54.99
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This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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