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Barnes and Noble

Preparing for the Future: Strategic Planning in the U.S. Air Force

Current price: $29.00
Preparing for the Future: Strategic Planning in the U.S. Air Force
Preparing for the Future: Strategic Planning in the U.S. Air Force

Barnes and Noble

Preparing for the Future: Strategic Planning in the U.S. Air Force

Current price: $29.00
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"While the Clinton Administration and federal agencies were busy making government cost less and work better in the near-term, the United States Air Force was regularly visualizing the competencies needed to assure the organization's long-term effectiveness. As a result of steady efforts to prepare for the future conducted under successive secretaries and chiefs of staff, the Air Force has developed a distinctive approach to strategic planning. This approach is fundamentally concerned with ensuring that the organization's future capabilities support effective performance of future tasks. Such tasks are shaped by ever-changing policy objectives and circumstances of implementation. After eight years, the Air Force has not only successfully refined its distinctive approach to strategic planning, but has also leveraged change in programmatic decisions, human resource management, and operational technologies. This study provides an inside look at how the Air Force came to formulate and declare its "strategic intent" for developing the organization's capabilities over a timeline of more than twenty years. Air Force strategic intent is not a plan, but a shared commitment to strengthening specific core competencies and critical future capabilities. Michael Barzelay and Colin Campbell reveal how one of the nation's most significant public organizations has reassessed its own strategic intent. Drawing lessons from the Air Force experience, this book provides a significant contribution to public management research on innovation and executive leadership. One key lesson is that preparing for the future is a responsibility that organizations can discharge effectively if they combine insights with practical knowledge of executive leadership and the dynamics of policy change. Preparing for the Future provides a fresh argument about innovation and leadership in public management, while breaking new ground in the analysis of managerial practices, such as strategic visioning."

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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