The myriad TV stations, streaming platforms and social media channels available today make it an exciting time to be an up-and-coming presenter. Yet many people struggle to find their natural charisma and confidence, which can hinder their professional development. Presenting for TV and Screen is a step-by-step guide to how to understand your audience and communicate effectively on camera. Guiding the reader through key principles and essential techniques, experienced presenter Brian Naylor offers an in-depth look at why tonality, facial expressions and body language are vital for effective and engaging communication. Additional topics covered include: scripting vs ad-libbing, and how to do both effectively; mastering the teleprompter, and how to make it look effortless; self-shooting and creating professional homemade videos; working in a TV studio and the tools of the trade; how to make interviews informative and entertaining and, finally how to brand yourself and become a professional presenter. With personal insights from industry experts including agents, casting managers, presenters and BAFTA winning director Helen Sheppard, this practical guide is an essential tool for anyone who wants to become a natural, confident and engaging on-screen