Self-involved corporate raider Edward Lewis (Richard Gere) has recently split up with his girlfriend. Seeking directions to the Beverly Hills Hotel, he makes the acquaintance of free-spirited hooker Vivian Ward (Julia Roberts) and decides to put her on a 3,000-dollar retainer as his "date." He Cinderellarizes her by bankrolling a full wardrobe and cosmetic makeover. Of course, the setup will be strictly platonic. A disarming modern-day fairy tale, was the picture that made Julia Roberts a superstar. As charming as she is in her "giggling" sequences, Roberts' best scene is her triumphant return to a posh Rodeo Drive shop where she'd been previously snubbed. Keeping afloat throughout is the buoyant direction of Garry Marshall and the always welcome presence of Marshall's stock company of actors, including Hector Elizondo as a stuffy but golden-hearted concierge. began its life as a much darker story of prostitutes and homicidal drug dealers, but more box-office-savvy heads ultimately prevailed.