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Barnes and Noble

Priming Translation: Cognitive, Affective, and Social Factors

Current price: $160.00
Priming Translation: Cognitive, Affective, and Social Factors
Priming Translation: Cognitive, Affective, and Social Factors

Barnes and Noble

Priming Translation: Cognitive, Affective, and Social Factors

Current price: $160.00
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Size: Hardcover

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This innovative volume builds on Michael S. Gazzaniga’s Interpreter Theory toward radically expanding the theoretical and methodological scope of translational priming research.
Gazzaniga’s Interpreter Theory, based on empirical studies carried out with split-brain patients, argues for the Left-Brain Interpreter (LBI), a module in the brain’s left hemisphere that seeks to make sense of their world based on available evidence—and, where no evidence is available, primed by past memories, confabulates coherence. The volume unpacks this idea in translation research to test whether translators are primed to confabulate by the LBI in their own work. Robinson investigates existing empirical research to test hypotheses on the translational links between the LBI and cognitive priming, the Right-Brain Interpreter and affective priming, and the Collective Full-Brain Interpreter and social priming. Taken together, the book seeks to open translational priming studies up to the full range of cognitive, affective, and social primes and to prime cognitive translation researchers to implement this broader dynamic in future research.
This book will be of interest to scholars in translation and interpreting studies, especially those working in cognitive translation and interpreting studies.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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