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Principles of International Marketing Research / Edition 1
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Barnes and Noble
Principles of International Marketing Research / Edition 1
Current price: $62.95
Barnes and Noble
Principles of International Marketing Research / Edition 1
Current price: $62.95
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A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
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