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Barnes and Noble

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Current price: $169.99
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Barnes and Noble

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Current price: $169.99
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This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals,
Journal of the Academy of Marketing Science (JAMS)
and
AMS Review
. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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