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Barnes and Noble

Professional English in the European Context: The EHEA Challenge

Current price: $161.95
Professional English in the European Context: The EHEA Challenge
Professional English in the European Context: The EHEA Challenge

Barnes and Noble

Professional English in the European Context: The EHEA Challenge

Current price: $161.95
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More than ever, professional English is now cruising towards an enormous challenge in the European university context due to the extremely significant moment we are living in the European Higher Education Area (EHEA). The European convergence process is demanding immediate reflections, serious analyses, and profound reforms in specialized language teaching that lead to reach Bologna standards by 2010. This book aims to present an overview of professional English in the current academic landscape in Europe. It intends to shed light on a range of issues, both theoretical and practical, related to ESP, focusing on discourse analysis, corpus analysis, information and communication technologies, methodological approaches, curriculum design, and empirical research into language learning in broad terms. Because teachers need to be researchers and inquirers, this overview thus makes a contribution to the professional English field with the purpose of highlighting several important questions in the entire ESP academic mainstream. Scholars from different European universities explore specialized languages and document ESP teaching methodologies at university levels from a multidimensional perspective.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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