Profit Magic is an entertaining and enjoyable story of one man's journey from founding a business on his own to retirement - with the firm he grew now safely in the hands of the staff that helped him grow it. Entrepreneurs and aspiring business owners will be provided with a recipe for success. Business owners will encounter ideas that will help them in their business. Managers will uncover approaches that will challenge the "norm" for the treatment of staff. Everyone will be reintroduced to Profits - an altogether essential ingredient in a successful market economy.