Understand, avoid, and defeat the subconscious causes of your irrational and self-defeating behaviors. A psychological trigger is something that causes us to act out of urgency - not correctness or even happiness. It's a switch that is flipped outside of our consciousness. Seize control and of your impulses and make better decisions. is an introduction to yourself - your impulses, your desires, and everything in your subconscious that drives you to action. It answers the question, "Why did I just make a terrible choice when I know I shouldn't have?" We are all slaves to our triggers, and this book seeks to identify them to better battle them. Master your psychology, master your life. He has worked with a multitude of individuals to unlock their potential and path towards success. His writing draws on his academic, coaching, and research experience. Think clearly and triumph over your human nature. -The triggering effects of social pressure and conformity. - -Natural, biological, evolutionary human drives - can you regulate them? - -The notion of free will and whether it truly exists. Beat psychological triggers, reclaim your free will, and irrationality. Is purely rational thinking, devoid of emotion and human drives, a reality? Probably not. But you can certainly live free from your worst impulses and irrational hunches, which are what psychological triggers create more often than not. See yourself thrive from consistently making beneficial decisions and defeating your primal psychology.