Edited by Robert L. Heath, a leading scholar in the field, the four volumes of the collection bring together classic and contemporary contributions to provide a ‘mini library’ of the best and most important research. The collection is global and multidisciplinary in scope and the gathered materials explore a range of issues, not least the increasingly important role PR plays in society. In particular, the collection addresses why—and how—corporations, governments, and other bodies practise PR. The collected works also interrogate the history and ethics of Public Relations, and consider the dizzying challenges posed by new, often interactive, technologies and social media. includes a full index and is supplemented by an introduction, newly written by the editor, which places the collected works in their historical and intellectual context. It is certain to be welcomed by advanced students, academics, and practitioners as a vital resource for reference and research.