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Barnes and Noble

Public Relations in the Nonprofit Sector: Theory and Practice / Edition 1

Current price: $240.00
Public Relations in the Nonprofit Sector: Theory and Practice / Edition 1
Public Relations in the Nonprofit Sector: Theory and Practice / Edition 1

Barnes and Noble

Public Relations in the Nonprofit Sector: Theory and Practice / Edition 1

Current price: $240.00
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Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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