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Public Relations Online: Lasting Concepts for Changing Media / Edition 1
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Barnes and Noble
Public Relations Online: Lasting Concepts for Changing Media / Edition 1
Current price: $95.00
Barnes and Noble
Public Relations Online: Lasting Concepts for Changing Media / Edition 1
Current price: $95.00
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Rich in scholarly foundations combined with actual practice,
Public Relations Online: Lasting Concepts for Changing Media
connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.
Public Relations Online: Lasting Concepts for Changing Media
connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.