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Barnes and Noble

Public Relations Online: Lasting Concepts for Changing Media / Edition 1

Current price: $95.00
Public Relations Online: Lasting Concepts for Changing Media / Edition 1
Public Relations Online: Lasting Concepts for Changing Media / Edition 1

Barnes and Noble

Public Relations Online: Lasting Concepts for Changing Media / Edition 1

Current price: $95.00
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Rich in scholarly foundations combined with actual practice,
Public Relations Online: Lasting Concepts for Changing Media
connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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