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Qualitative Markt- und Konsumforschung: Einf�hrung Praxis-Handbuch
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Barnes and Noble
Qualitative Markt- und Konsumforschung: Einf�hrung Praxis-Handbuch
Current price: $39.99
Barnes and Noble
Qualitative Markt- und Konsumforschung: Einf�hrung Praxis-Handbuch
Current price: $39.99
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Size: Paperback
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Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.
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