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Quantitative Research in Communication / Edition 1
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Barnes and Noble
Quantitative Research in Communication / Edition 1
Current price: $95.00
Barnes and Noble
Quantitative Research in Communication / Edition 1
Current price: $95.00
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Features
· Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions.
· Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question.
· Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus.
· Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements.
· How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results .
is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.