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Barnes and Noble

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Current price: $35.00
Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious
Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Barnes and Noble

Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious

Current price: $35.00
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Size: Hardcover

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How can colleges and universities improve efficiency while preserving academic values?
Winner of the Typographic Jacket of the Washington Publishers
Higher education expert William F. Massy’s decades as a professor, senior university officer, and consultant have left him with a passionate belief in the need for reform in America’s traditional universities. In
Reengineering the University
, he addresses widespread concerns that higher education’s costs are too high, learning falls short of objectives, disruptive technology and education models are mounting serious challenges to traditional institutions, and administrators and faculty are too often unwilling or unable to change.
An expert microeconomist, Massy approaches the challenge of reform in a genuinely new way by applying rigorous economic principles, informed by financial data and other evidence, to explain the forces at work on universities and the flaws in the academic business model. Ultimately, he argues that computer models that draw on data from college transaction systems can help both administrators and faculty address problems of educational performance and cost analysis, manage the complexity of planning and budgeting systems, and monitor the progress of reform in nonintrusive and constructive ways.
Written for institutional leaders, faculty, board members, and policymakers who bear responsibility for initiating and carrying through on reform in traditional colleges and universities,
shows how, working together, administrators and faculty can improve education, research, and affordability by keeping a close eye on both academic values and the bottom line.

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Barnes & Noble does business -- big business -- by the book. As the #1 bookseller in the US, it operates about 720 Barnes & Noble superstores (selling books, music, movies, and gifts) throughout all 50 US states and Washington, DC. The stores are typically 10,000 to 60,000 sq. ft. and stock between 60,000 and 200,000 book titles. Many of its locations contain Starbucks cafes, as well as music departments that carry more than 30,000 titles.

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