Everyone has a unique identity. To stand out and make a difference with your personal brand, the author will show you how to create a consistent action plan, connect rather than network, and manage your energy rather than your time. Use the hottest social networking sites available today, including LinkedIn, Facebook, Instagram, Youtube and SnapChat. This book is a step-by-step guide to help you assess your strengths, help you develop a compelling personal brand, and make sure that your coworkers and network recognise your value and the contributions you make, whether you want to change careers, find a new job, or get promoted at your current organisation. It'll give your mind a makeover, reshaping your perceptions and reframing your most established beliefs into new, positive, practical steps to help you develop a great personal brand. This book will appeal to practitioners who want to increase their personal effectiveness in social media. The author demonstrates how to uncover your hidden talent, transform ideals into actions, and open up communication across audiences.If you're seeking a means to build yourself as most recognisable brand, look no further. You can now choose.